Crafting Purpose-focused Food & Lifestyle Brands

Are You Doing “True” Content Marketing?

TrueContentMarketingLast week, EContentMag.com published a feature article titled “Essentials of ‘True’ Content Marketing” that I wrote for them.

The point of the article is to distinguish the use of “content for digital marketing,” versus the practice of “content marketing.”

In the article, I point out the following 5 Essentials of “true” content marketing:

Subscriber Database Growth is Paramount

The Website is the Hub

Content Marketing is Cyclical, Not Linear

Everyone Must Be All In

A Written Content Strategy is a Must

Read the FULL ARTICLE HERE to get the details about the above points.