It used to be that advances in marketing technology meant switching from radio to TV or from black and white TV to color. How quaint and simple that seems today!
The contemporary marketing landscape has become so complex, with so many intersecting strategies, tactics and technological solutions, that it takes a transit map analogy created by the Gartner Group to explain it.
The marketing landscape adds new products at a blistering pace. At the close of 2015, there’s 1876 marketing technology products in 43 categories listed on ChiefMarTec.com’s Marketing Technology Landscape infographic.
While it’d be impossible, and impractical, to know all these products, we do know the overall ecosystem, and have played a role in helping to guide clients to informed marketing technology decisions.
From building websites in tried and true applications such as WordPress, developing marketing automation solutions in InfusionSoft, or reporting results based upon Google Analytics, we can be instrumental in helping you match the right solution to your marketing, sales and fundraising goals.
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