One of the aspects of using storytelling in communications that we adhere to is the high degree of authenticity and believability that the approach lends to the communication process.
Today, I noticed the following Anderson Cooper quote on his 360 Degree Blog:
“Be honest about what you see, get out of the way and let the story reveal itself.”
It’s simple advice which, when applied, adds authenticity to a story and can be used in all manner of communications that’s meant to inspire, inform and influence.