September 10th, 2012
An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching Rick Springfield enthrall the conference attendees at the Wednesday night party.
He gave an energetic, enthusiastic performance in which the audience was thoroughly engaged, from the opening power chords to the last notes of his mega-hit show closer, Jesse’s Girl.
Little did the crowd realize at the time that Content Marketing World founder Joe Pulizzi, in his own shrewd way, had slipped in a subliminal lesson in content marketing by inviting Rick Springfield to play the biggest night of the conference.
So, ladies and gentlemen, boys and girls, here for the first time anywhere, 5 Content Marketing Lessons from Rick Springfield!
(For the full effect, imagine hearing power chords and the estrogen-driven shrieks of 40-something year old women!)
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September 4th, 2012
Today, I co-lead a Content Marketing for Non-profits and Associations workshop with Steve Drake, Becky Rasmussen and Kevin Sparkman, at Content Marketing World, in Columbus, OH.
I have the privilege of giving the broad overview presentation about Content Marketing in the opening session of the workshop.
And part of my presentation is how, through Content Marketing Strategy, you “find your center” in the fast moving, multiplatform, ever-changing world of marketing communications today.
For the 2nd time (I gave the same presentation in Seattle last week to the ECO Net Summit), I’m going to contextualize Content Marketing Strategy in terms of VUCA. Read the rest of this entry »