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Move to End Violence Embraces Content Marketing


When Move to End Violence (an initiative of the NOVO Foundation) was faced with the challenge of pulling together and unifying a communications need that included a new web site, a social media strategy and an SEO, they turned to FusionSpark Media.

FusionSpark Media’s role with Move to End Violence (MEV) has included:

  • Facilitating team discussions about outcomes and audiences
  • Prioritizing desired outcomes, audiences
  • Creating a written Content Marketing Strategy document, with executive Summary
  • Orchestrating entire web site redesign and deployment
  • Coaching MEV communications director and staff about content marketing
  • Creating an InfusionSoft-based solution for major promotional effort
  • Generating a 300% increase in the size of the email database
  • Consulting about 2nd year content strategy and tactics for building critical mass and demonstrating impact