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Analytics
An adage of woodworkers is measure twice, cut once. At Fusionspark Media, we believe that there is an equally important role for measurement in contemporary communications.
If you don't know where you are going, you might wind up someplace else.
Yogi Berra
Our model for a web-based communications hub is predicated upon the ability to discern and articulate desired business outcomes, define and benchmark Key Performance Indicators (KPI's) specific to your desired outcomes and measure your progress against these benchmarks.
Analytics are a key element of both the scoping and execution of a project as well as the ongoing care and feeding of a project as it matures into a true web-based communication hub. We seek to make business decisions grounded in fact and driven by an informed process.
Among our core capabilities are top notch experience with qualitative and quantitative marketing & PR analytics. This includes:
- Survey design and execution
- Web analytics
- Customer segmentation and targeting
- Campaign management
- Corporate Communications & PR Campaign Analytics
- Statistical modeling such as:
- Retention / Attrition
- Next Most Likely Product
- New Customer Acquisition
- Lifetime Value
Our approach to Integrated Marketing means that your web presence is a key component of the Marketing Mix - your Communications Hub. Tie in meta-data from the corporate database and your web metrics move from operational yardsticks to strategic milestones.
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360-221-4001
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